Include Customer Reviews
Reading about how another customer got on with the product or service can be extremely influential when it comes to helping people make a purchasing decision. Wikijob increased their conversions by 34% simply by adding customer testimonials to their homepage.
If visitors feel confident that other people have liked the product or service, they are more likely to make a purchase themselves.
Add a PayPal Button
The reason that many people have hesitations when it comes to buying online is the fact they may not feel entirely secure with entering their payment details into an unknown site. Adding a PayPal button removes this problem.
Customers can feel more secure in the knowledge that they have the added protection of PayPal. Adding a PayPal button alone increases mobile conversions by up to 34%, so can do wonders for your business.
Highlighting Sale Items
Who doesn’t love a bargain? People like knowing that they have got a lot of bang for their buck, and therefore are more likely to make an impulse purchase if they see an item up for sale.
By highlighting a sale item, you are reducing the effort a customer has to go through to find the product. Corkscrew Wine increased conversions on their site by 148.3% after highlighting sales of certain products.