Conversion rate optimization hacks

By | May 16, 2018

Conversion rate optimization is one of the most important aspects of every ecommerce business. While the purpose of search engine optimization (SEO) is to bring as many visitors as possible to your site, conversion rate optimization is the necessary further step to turn visitors to shoppers.

ecommerce conversion rate optimization

ecommerce conversion rate optimization

 

Are you constantly getting a lot of visitors to your site but have nothing to show for it? This can be a very frustrating issue for online business owners, with many struggling to make the connection between site visitors and conversions.
There are many ecommerce conversion rate optimisation hacks and certainly there are some that would work perfectly well for you. Take a look at some of the simplest fixes below to get you started. These optimization techniques can be used universally, regardless of whether your site is custom-coded, built with a self-hosted solution like WordPress or with a <a hosted platform like Shopify or Wix.


Include Customer Reviews

Reading about how another customer got on with the product or service can be extremely influential when it comes to helping people make a purchasing decision. Wikijob increased their conversions by 34% simply by adding customer testimonials to their homepage.
If visitors feel confident that other people have liked the product or service, they are more likely to make a purchase themselves.

Add a PayPal Button

The reason that many people have hesitations when it comes to buying online is the fact they may not feel entirely secure with entering their payment details into an unknown site. Adding a PayPal button removes this problem.
Customers can feel more secure in the knowledge that they have the added protection of PayPal. Adding a PayPal button alone increases mobile conversions by up to 34%, so can do wonders for your business.

Highlighting Sale Items

Who doesn’t love a bargain? People like knowing that they have got a lot of bang for their buck, and therefore are more likely to make an impulse purchase if they see an item up for sale.
By highlighting a sale item, you are reducing the effort a customer has to go through to find the product. Corkscrew Wine increased conversions on their site by 148.3% after highlighting sales of certain products.
optimize conversion rate by highlighting sales

optimize conversion rate by highlighting sales

Large and High-quality Product Images

online shopping turn offs is that people are unable to touch (and try) the product first hand for themselves. Instead, they instead have to rely on product images to get an idea of what the goods are going to be like. Therefore, the bigger image the better.
The quality of the image also plays an important role in customer purchasing decisions. The better the product looks, the more likely someone is to trust the image and make a purchase. Mall.cz increased conversions by 9.46% after adding larger images to their site, and Hyundai increased requests for test drives by 62% after making their images bigger.

Offer Free Shipping

NuFace increased their orders by 90% after adding a free shipping threshold. Anything that cuts down the costs for a consumer can only be a good thing, therefore people will be drawn to the idea of getting their shipping for free. Adding a threshold will encourage people to put more items in their basket and spend more, while to them it will feel like saving money.
ecommerce conversion rate optimization

ecommerce conversion rate optimization

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