Online retail business must have web content well optimized for search engines.
The importance of this topic cannot be stressed enough.
Jason Adler from Semalt shared few thoughts about SEO for images.
On-page SEO and image optimization are the two primary steps of an effective SEO campaign. The search engines got more intelligent and smarter with time, and the procedure of getting good search ranking is quite sophisticated. Quality content is not enough as you have to pay attention to a lot of things. Various factors contribute to showing up in the search engine rankings, and the most crucial factor is the way you optimize your images for SEO.
If on-page SEO is the pillar of your website, the image optimization is the building block. Jason Adler, the Semalt Customer Success Manager, states that pictures are strong visual components of your websites and are far better than a thousand-word article. It is important to use the images properly so that they can transmit your message at first glimpse.
Make sure the images you choose are relevant to your web content. Lots of irrelevant images will not give you as effective SEO results as a single image with relevant alt text and description.
The alt tags play a vital role in your image optimization. They help your images show up in the search engine results and improve your site’s loading time. All of the search engines depend
on the text of your images as they cannot read your content, so the alt text and alt tags will decide how your pictures can be ranked in Google image results. One of the best practices for the alt tags is to keep the tags short, descriptive and to the point.
Image sizes and hosting:
The size of a picture plays a significant role in improving the overall user experience. Make sure the images you use are not too heavy to increase your loading speed. Use small yet beautiful pictures that are easy to show up in the search engine results. We recommend you to use images in bytes. Tools like Yahoo Smushit can be used to wipe out the excessive bytes from the pictures, making them lighter than before.
Image hosting is another major factor when it comes to generating more traffic from the Google image search. Google and other search engines give more importance to the pictures hosted on the same domain than the images hosted on multiple domains. A major algorithm for the Google image search is the blending of images with the text of your website.
Just as a keyword is important in your URL, the filenames are essential for your photos. Keyword rich filenames help the search engines evaluate your site in a better way. You should not use the default file name, such as DSC0119.jpg, as they don’t give sufficient information about your pictures. Instead, you should use descriptive filenames and keywords, which should be separated by hyphens.
Image linking and title tags:
An image is an appealing and eye-catching thing that describes your site and its content. Proper image linking is a must SEO practice. You should avoid linking your photos directly. Instead, you should embed the pictures and get links back to your website. Also, you should use proper title tags. A title tag provides information about your content when the users hover their cursor over the links. It’s important to add an SEO friendly description and relevant keywords to your title tags.