eCommerce booming, says Deutsche Post.
The international online retail business is even growing faster than the domestic one, says Deutsche Posts in their press release on tracking of international merchandise items via RFID tags.
A post company like Deutsche Post is indeed a reliable source of information for the ecommerce business in Europe. So when they give a statement like this, we have got a first hand confirmation from the field for what market researchers are saying and predicting.
For vendors that ship merchandise from Germany to other countries, Deutsche Post now offers a new and convenient additional service: Ländernachweis (advice of country). With this solution, Deutsche Post makes the cross-border tracking and tracing of merchandise items even more transparent. The company uses RFID tags on items to follow and register their cross-border transport and handover for delivery in the destination country. Both sender and recipient can view the shipping status of the item via Deutsche Post’s track and trace portal. The RFID tags can either be placed on or inside items.
Ländernachweis is already available for 16 countries: For the EU member states of Belgium, Denmark, France, Greece, the UK, Italy, Luxembourg, the Netherlands, Norway, Austria, Portugal, Sweden, Spain and Hungary, and outside the EU in Switzerland and the USA. Other countries will follow shortly.
If we look at the report made by Center of retail research referenced in previous post about how ecommerce has large opportunity for further growth and check where some of the listed countries stand in regards to market maturity of their online retail business, we can see one of the reasons why Deutsche Post is seeing faster growth of international online retail then their domestic one. Germany is the second most developed ecommerce country in Europe, with bigger online share then the Europe’s average. It’s no surprise then that other countries are developing more rapidly to catch the leaders.